Sandeep’s Page

Now live cricket telecast on Disney channels

For the first time ever, international cricket will be shown live on a children’s channel as Disney decides to hook on to India’s most popular sports to expand its mass appeal among younger audiences.

ESPN Star Sports has inked a deal with Disney XD and Disney Channel to live simulcast select India matches from the Champions League T20.

The channels will air three matches from the Champions League T20 featuring the three Indian teams.

Disney Channel and Disney XD will air on 10 September the Mumbai Indians versus Highveld Lions match from 9 pm. The action continues with Chennai Super Kings versus the Central Stags on 11 September and Royal Challengers Bangalore versus Guyana Cricket Board on 12 September at the same time.

So is this new strategy by Cricket Organisation or ESS to popularise the sport by Catching them Young!

Live Cricket is being broadcast on ESS’s channel STAR CRICKET, however it looks like new marketing strategy by ESS to popularise its Cricket content CLT2o by broadcasting it on Disney channel. Kids prefer to watch channels like Disney & Cartoon Network, and they would have no choice, but to watch whatever is being broadcast on the channel, and thats what ESS trying to achieve.


Zee has confirmed launch of its 5th channel ZEE CAFE in UK on 15 July.

Zee Cafe in India contained mainly English shows including popular shows like FRIENDS, Gilmore Girls, America’s next Top Model, E! News, etc. While in UK the channel will carry content from its Indian channels Zee Marathi, Zee Bangla & Zee News along with live sporting action like Cricket & Hockey.

The ZEE News inputs will remain on the channel between 06:30 to 10:00 daily with news bulletins, business updates and a show based on Indian TV soaps called ‘House Arrest’ at 09:00 and a 30 minute bulletin at 12:30 afternoon and & 16:00 and at night ‘Insight Story’ will air at 22:30, followed with ‘Action Replay’ at 23:00, then ‘Badi Khabar’ at 23:30.

ZEE Bangla shows will air between 20:00 and 22:30, which include reality TV shows ‘Dadagiri’ (20:00), ‘Dance India Dance’ (20:00), dramas ‘Agnipariksha’ (22:00) and ‘Earao Shotru’ (21:30). During daytimes, other dramas will air such as ‘Khona’ at 14:30, ‘Devdas’ at 15:00 and ‘Ke Tumhi Nandni’ at 15:30. Bengali movies will air Saturday mornings at 09:30.

ZEE Marathi shows will air between 17:30 and 20:00 weekday evenings. Reality TV show, ‘Dance India Dance’ and ‘Sa Re Ga Ma Pa’ Marathi specials will air at 20:00 on alternate days.

Marathi dramas ‘Laxman Rekha’ (10:30), ‘Avghachi Sansar’ (13:00), ‘Anubandh’ (13:30), ‘Kulvadhu’ (14:00) and ‘Kunku’ (18:00) will also be broadcast on ZEE Cafe. Marathi movies and events will also be shown on Saturday evenings at 20:00.

During Breaking News situation, regualar shows may be interrupted with live news broadcast from India.

The channel with kick off with live Cricket from India-Sri Lanka Test series from 18 July. Before that channel will broadcast as FTA from 15 to 18 July


ZEE Cafe launch details announced

ZEE Cafe schedule confirmed

In 1982 with Asian Games held in India, our country saw the entry of colour Television. Since then many things changed in history of Indian Television. India’s national broadcaster spread throughout country on its Terrestrial network. Then in 90s came era of Satellite television through Cable TV network.

In first decade of 21st century, we saw another emerging medium Direct-to-Home (DTH), and even people from remote regions could receive 100s of channels in their homes. Now in 2010 another revolution in Indian Television is about to begin. It’s High Definition Television (HDTV).

HDTV provides sharper & clearer picture with resolution of 1280×720 pixels or 1920×1080 pixels as against 720×480 pixels of Standard definition TV. HDTV also provide Widescreen cinema experience with Surround sound (operator’s content choice).

India already saw first entrant of HDTV through Cable network ‘ICC Cables Network’ of Pune who offered limited HD content and also DTH Operator ‘Sun Direct’ who offered Tamil & Telugu programmes along with National Geographic HD channel & IPL HD feed through broadcaster. But with 2010 Commonwealth Games broadcasted in HD by Doordarshan, many other DTH operators like Reliance Big TV, Airtel Digital TV, DISH TV and TATASKY have plans to launch their HD service. On 05 May 2010, Reliance announced its HD+DVR (Digital TV Recorder, STB with internal recording facility) offering STB at Rs 7490 and plans to launch HD channel in coming months. Soon by 27 May 2010 Dish TV also announced to launch its HD service with major attraction being FIFA 2010 World cup in HD in agreement with broadcasters ESPN-STAR. Although no official news from Airtel & TATASKY (and Videocon too!), but these operators could also surely testing their HD service capability in background and we could hear some announcement from them soon. Already channels like National Geography & Discovery ready to launch HD service in India, many abroad TV contents & Sports content is available in HD format.

Now with prices of LCD/LED TVs coming down and many TV manufacturers selling HD ready TVs, Indian are ready to embrace new experience of Television viewing knows as High Definition Television aka HDTV!


ICC Cable Networks Pune HD –

Sun Direct HD –

Reliance Big TV HD –

Reliance Big TV HD news –

DISH TV HD news –

HDTV Wikipedia –

I faced a very strange problem while watching IPL on MAX. My PC is near TV, and while watching IPL on MAX, sometimes I used my Airtel mobile for internet browsing by using mobile as modem. Whenever I started using internet, picture & signal on MAX channel and all other Sports channel gone very bad, though other channels were working fine. I later realised it happened only when mobile is being used nearby for internet.
I am really surprised to see this problem and wonder what could be causing that.

Lalit Modi is a man with vision. The recent of his brilliance is pulling a scoop by providing IPL T20 Cricket matches on Free-To-Air TV channel ITV in UK. IPL may have not made huge deals (I guess) but they have certainly managed to make a mark on UK’s cricket audience, which England’s Cricket board ECB haven’t. English audience have been demanding for long time to make available Cricket matches on FTA TV and on terrestial, but ECB’s deal with SKY for broadcast rights have deprived viewers from any live Cricket action.

Now with IPL live on FTA TV, things may change for Cricket viewing in UK, hopefully!

News –

ITV bags IPL rights in UK

Cricket coverage in the UK will return to free-to-air television with ITV getting rights to broadcast the IPL for the 2010 season. The broadcaster will show live all the matches on ITV4 – one of its digital channels – from the feed supplied by Sony and will employ its own studio experts.

The IPL, which was without a UK broadcaster following the collapse of Setanta last year, will have a specialist section on the ITV website and has the right to webcast matches. The latest deal follows the YouTube-IPL tieup in January, whereby the internet channel will webcast live IPL matches globally.

Lalit Modi, the IPL commissioner, said, “This is a hugely significant deal for the IPL and ideally suited to the British passion for both cricket and entertainment.”

While we in India have started to use digital television for watching our TV programmes from 2004 with launch of DTH & Digital cable, and digital TV has pick up in recent years after launch of TV services by several operators, here’s some new trends emerging for watching television (in western countries). Many people are getting habituated with new trends, and in coming days this would completely change the TV viewing habits.

PVR: In India, TATASKY have introduced PVR to the TV market, but in Western countries PVR is becoming essential device for catching up TV programmes. Many viewers now record programmes in hard drive inside STB, so they can watch & enjoy the programmes at their convenient time. The programme can be scheduled to record manually, through EPG. Whole series of the programme can be scheduled so any episodes are not missed.

NPVR (Catch-up TV): It could be just like PVR, except the programmes are not stored in customer’s STB, but stored on the network by operator. Customers of the operator can watch the programmes On-Demand at their convenient time and have not bother of scheduling the recording for their favourite programmes.

Push VOD: Video On Demand (VOD) is a popular term about Video delivery service by DTH/IPTV where customers can order video (Movies/TV Programmes). Push VOD is similar to VOD, except here customers don’t order VOD, but VOD content is downloaded by operator in STB’s hard drive. The content can be rented until the offer period, after which the content is automatically deleted from STB. This service is beneficial for HD videos in IPTV where HD video live streaming is not possible due to high bandwidth requirements.

Online TV: Many Channel broadcasters are providing web-consoles (web based applications) on which their programmes can be watched. Many consoles now also offer live channels. So Live TV can be directly watched on PC, and TV is no more needed to watch programmes.

Home Networking & Game console: Game console providers like Sony Playstation, Xbox, Nintendo are joining hands with TV operators to provide TV content through game console through broadband or home networking. Over the broadband, the game consoles are connected to TV operator’s network and Live TV is streamed directly to console. In home networking, the recorded content from PVR STB can be watched on console within home network

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COLORS channel from India has started test transmission on SKY

For watching test transmission, follow below steps:-

– Using your Sky Digi remote, go to Services Menu
– System Setup (4)
– Add Channels (4)
– Enter frequency: 11.427 (V), FEC: 2/3, SR: 27500
– Find Channels and Press SELECT
– Highlight “9XM” service and press Yellow button.
– Return to Services Menu
– Other Channels (6) on STB / (8) on Sky+
– “9XM” should be listed and available


    • SVK: @Sudhir Videocon does not seem to have launched nationwide yet. Latest news in Economic times claims it would launch on 20 June See link below http://
    • sudhir subbaiah: Dear sir/madam glad to here that you have launched the product , we are unable to get advertisement as such , is this been officially launched in mar
    • SVK: Thanks for the comment & compliment. Please keep visiting my blog.